Skram Media was established in New York in 2004 as the platform for a portfolio of specialist consumer sports magazines. The first, Urban Climber Magazine, was launched in 2004 and is now the leading youth-focused climbing magazine. UCTV was launched in early 2006 and is now the leading online site for climbing films and video. Climbing magazine, the largest circulation climbing magazine, was acquired in late 2006. Combined Urban Climber Magazine, urbanclimbermag.com, UCTV, Climbing, and climbing.com, make Skram Media one of the dominant enthusiast media companies in outdoor sports.

As well as growing existing magazines and websites, Skram Media’s future plans include the launch of new magazines, brand extensions and the further development of digital media to expand the magazines’ reach and relevance to their target audiences.